In my previous post on Securing Your Website, I covered why strong security isn't just a "nice to have" — it's a core part of every organization's IT and SOC strategy. If a website is the front door to your business, then weak security is like leaving that door slightly cracked open with a neon sign that says free stuff inside.
My goal with this series is simple: help business owners, developers, sysadmins, and anyone who touches a web server understand how dangerously easy it is to build something insecure — and how to fix it.
And today's topic?
The internet's favorite website builder: WordPress.
WordPress is the most widely-used CMS on the planet. Your friend, your coworker, your aunt, the bakery down the street — and yes, probably even their dog — has used WordPress at some point. It's popular because it's simple:
- Download WordPress
- Extract it into your web directory
- Create a database
- Run the installer
- Boom. You've got a website.
Sounds great, right?
And honestly, that's the beauty of WordPress: it lowers the barrier to entry.
But here's the catch nobody talks about when they're clicking through the installation wizard:
That convenience comes with vulnerabilities — some built right into WordPress itself, others introduced the second you add themes, plugins, or a misconfigured server.
If you deploy WordPress with default settings and call it a day, you're practically inviting bots, scanners, and script kiddies to break in. The moment your site goes live, automated attacks start knocking. Directory brute-forcing, login spraying, plugin exploitation, XML-RPC abuse, backup scraping — it all happens fast.
So in this post, we're going to break down:
- Why WordPress installations are such common attack targets
- The built-in weaknesses most people don't know about
- How insecure plugins and themes blow holes in your site
- And the real steps you can take to harden your WordPress environment
Because WordPress isn't the problem — the problem is treating WordPress like a plug-and-play toy instead of the full-blown web application it actually is.
Let's get into it.
Why WordPress Is Such a Big Target
WordPress runs over 40% of the entire internet. That means attackers don't need to reinvent the wheel — if they learn how to compromise one WordPress site, they effectively know how to compromise millions.
Hackers love WordPress for three main reasons:
1. Predictable Structure
Every WordPress site has the same core file structure, the same database schema, the same login URL (unless you hide it).
To an attacker, that's like having the blueprint to every house in a neighborhood.
2. Plugins and Themes Are a Goldmine
The ecosystem is huge, and unfortunately, not every plugin developer thinks about security. Vulnerabilities in popular plugins become instant mass-exploit opportunities.
The math looks like this:
A flaw in a plugin with 1 million installs = 1 million vulnerable sites.
And hackers absolutely scan the internet for these things.
3. Users Assume WordPress Is "Secure Enough" By Default
It isn't.
WordPress is secure-ish out of the box, but not hardened. Like buying a house with doors and windows — sure, it stands, but you're the one responsible for adding locks, alarms, and cameras.
Built-In Weaknesses Most People Don't Know About
Even a clean, fresh WordPress install has risks:
📂 1. File and Directory Exposure
By default, many WordPress directories can be browsed if not configured properly.
Hackers often look for:
- /wp-content/uploads
- /wp-json (REST API endpoints)
- /wp-includes
- Backup files or .zip exports left on the server
- debug.log containing sensitive information
These may not seem dangerous, but exposed directories can leak:
- Plugin versions
- Theme versions
- Server configuration info
- Sensitive paths
- Files that should never be public
And when a hacker knows exactly what version you're running? They just go look up the known exploits.
🪪 2. User Enumeration
By default, WordPress exposes usernames through:
- Author archives
- REST API calls
- Login error messages
Once an attacker has a valid username, they only have half the credentials left to brute-force.
🔌 3. Plugin Auto-Discovery
Attackers run automated scans to list every plugin installed on your site — even if the plugins aren't visible to visitors.
They then compare version numbers to public vulnerability databases.
If you're running:
- outdated plugins
- abandoned plugins
- nulled (pirated) themes
You're already compromised — you just don't know it yet.
Plugins and Themes: The #1 Source of WordPress Breaches
I've seen this over and over: people install one vulnerable plugin, and maybe nothing happens for months… until one day their site is selling crypto scams or redirecting users to sketchy ads.
Here's the breakdown of WordPress breaches:
- Plugins: ~90% of WordPress vulnerabilities
- Themes: ~6%
- Core WordPress: ~4% (and usually fixed quickly)
And it's not even your fault half the time — a plugin you installed two years ago and forgot about might be wide open.
Some common plugin-based attacks include:
- File upload vulnerabilities
- SQL Injection
- Cross-Site Scripting (XSS)
- Local File Inclusion (LFI)
- Remote Code Execution (RCE)
- XML-RPC amplification abuse
- Backup file extraction
If a plugin lets an attacker upload even a single PHP file, it's game over.
What Attackers Do Once They Get Access
Let's be real: attackers don't break in just to look around.
They will:
- Inject malicious JS into your pages
- Add a backdoor to your theme
- Create fake admin accounts
- Install crypto miners
- Divert your traffic to malicious websites
- Send spam emails from your domain
- Plant ransomware on your hosting account
- Use your server to attack other sites
And once they're in, removing them isn't easy — even after cleaning, many attackers leave hidden persistence mechanisms like:
- Modified core files
- Additional PHP files in uploads
- Database triggers
- Cron jobs
- Alternate login URLs
How to Actually Harden Your WordPress Site
Here's the part nobody actually does — but if you do, you'll be ahead of 99% of WordPress owners.
1. Disable directory browsing
Add this to your .htaccess:
Options -Indexes
2. Block PHP execution in uploads
Create or modify .htaccess inside wp-content/uploads:
deny from all
<Files *.php>
deny from all
</Files>
3. Move or hide your admin URL
Change /wp-admin and /wp-login.php
Tools like WPS Hide Login make this painless.
4. Disable XML-RPC
Unless you specifically use it for Jetpack or remote publishing, disable it. It's one of the most abused endpoints in WordPress.
5. Use a Web Application Firewall (WAF)
Cloudflare, Wordfence, or Sucuri can block most automated attacks before they even hit your PHP stack.
6. Keep everything updated
And I mean everything:
- WordPress core
- Plugins
- Themes
- PHP version
- Server stack
If you're not updating weekly, you're living dangerously.
7. Remove what you don't use
Old themes, deactivated plugins, example files — all of these are liabilities.
If it's not required, delete it.
8. Least-privilege user accounts
No, your content writer does not need Administrator privileges.
9. Turn off file editing in WP Admin
Drop this in wp-config.php:
define('DISALLOW_FILE_EDIT', true);
This stops attackers from injecting malicious code through the built-in theme/plugin editor.
Wordfence: Your WordPress Security Bouncer
If you're running a WordPress site and you're not using some form of WAF (Web Application Firewall), you're basically letting every bot and script kiddie on the internet knock on your door whenever they feel like it. And when it comes to WordPress-specific protection, Wordfence is one of the strongest tools you can deploy.
Here's why Wordfence is such a big deal:
1. A Firewall Designed Specifically for WordPress
Most firewalls are generic. They filter traffic using broad rules that apply to any PHP site. Wordfence is different — its firewall understands:
- WordPress file structure
- Plugin vulnerabilities
- Theme vulnerabilities
- Known exploit patterns
- Login behavior and brute-force patterns
It's not just blocking suspicious requests; it's actively detecting and stopping known WordPress-specific attacks.
2. Real-Time Malware Scanning
Wordfence can scan your entire installation and compare your core files, plugins, and themes against the official WordPress repository. If anything looks modified, infected, or suspicious, it flags it.
That means:
- Malware injections
- Backdoors
- Changed core files
- Suspicious code in themes
- Unknown PHP files in uploads
All get caught early.
3. Massive Threat Intelligence Backing It
Wordfence has a full-time research team tracking new vulnerabilities in the WordPress ecosystem. Every time a popular plugin or theme gets hit with a new CVE, their firewall rules get updated.
If you have the paid version, you get those rules in real time.
If you're on the free version, you get them after a short delay — still extremely useful for most sites.
4. Bruteforce Protection That Actually Works
Hackers love hammering WordPress login pages because:
- The login URL is predictable
- WordPress leaks usernames by default
Wordfence steps in and:
- Blocks repeated login failures
- Locks out IPs attempting brute force
- Enforces strong passwords
- Adds 2FA (highly recommended)
Even just enabling 2FA through Wordfence cuts off an entire category of attacks.
5. Live Traffic Monitoring (The Eye-Opener)
Wordfence's live traffic view is the moment most people realize their site is under constant attack.
You literally see:
- Bots trying to guess passwords
- Automated scanners probing for plugins
- Requests to malicious URLs
- Russia/China/Brazil IP addresses trying directory traversal
- Hackers pinging XML-RPC
- Random IPs checking if backup files exist
It's the digital version of watching someone jiggle your door handle every 30 seconds.
6. Country Blocking (Paid Feature)
If you only do business in specific regions, you can block entire countries known for malicious traffic patterns.
This cuts down noise dramatically.
7. Easy Cleanup Tools
If you ever do get hacked, Wordfence helps:
- Identify infected files
- Compare modified code
- Remove malware safely
- Restore original WordPress files
It basically takes the panic out of cleanup.
How Wordfence Fits Into Your Overall Security Plan
Wordfence isn't magic — it won't save you from:
- Outdated plugins
- Weak passwords
- Insecure hosting
- Bad file permissions
- Unpatched server vulnerabilities
But as part of a layered security approach, it's one of the strongest defenses you can deploy on a WordPress site.
Think of it like this:
- Cloudflare or Sucuri = your perimeter fence
- Wordfence = your in-house security guard checking everything that gets past the fence
- Your best practices (updates, backups, config) = your locked doors and alarm system
When you combine them? You're covering both the edge and the application level — which is exactly where WordPress sites get attacked the most.
Cloudflare: Your First Line of Defense (Before WordPress Even Loads)
If Wordfence is your on-site security guard, then Cloudflare is the giant, heavily-armored fortress wall surrounding your entire property. It sits in front of your hosting server — acting as a shield — and filters out malicious traffic long before WordPress has to deal with it.
Why Cloudflare Is a Game-Changer for WordPress Security
1. Stops Attacks Before They Touch Your Server
Most WordPress attacks are automated:
- Bots scraping your login page
- Scanners looking for plugins
- DDoS attempts
- Bad IP ranges testing for vulnerabilities
Cloudflare blocks a huge chunk of this garbage at the DNS level.
Your hosting server never sees it, Wordfence never sees it — it just gets dropped instantly.
This alone massively reduces:
- CPU usage
- Resource spikes
- Error logs
- The load on your PHP/MySQL stack
Basically, WordPress gets to breathe.
2. Built-In DDoS Protection
A DDoS attack can knock a small WordPress site offline instantly. Cloudflare eats that for breakfast.
They have:
- Layer 3/4 protection (network-level)
- Layer 7 protection (HTTP flood)
Even sudden traffic bursts or bot floods get absorbed automatically.
3. WAF (Web Application Firewall) for WordPress
Cloudflare's firewall isn't WordPress-specific by default — but it does have rule sets designed for CMS platforms.
When you enable Cloudflare's WAF you get:
- SQLi protection
- XSS protection
- Path traversal blocking
- Access control rules
- Known vulnerability rules
If your website has a vulnerable plugin, Cloudflare can often block the exploit even before you update it.
4. Bot Management (Paid, But Worth It)
Even the free bot protection is decent, but with paid plans:
- Bad bots get blocked
- Scrapers get challenged
- Automated scanners get shut down
- Only legit traffic passes through
It cuts down on noise dramatically.
5. Rate Limiting
This is huge for WordPress:
- Limit login attempts
- Rate limit wp-login.php
- Rate limit XML-RPC
- Block brute-force botnets
One well-configured rate limit rule can shut down 90% of brute-force attempts.
6. Hides Your Server's Real IP
This is underrated.
Cloudflare masks your origin server IP, which prevents:
- Direct attacks
- Bypassed firewalls
- Host-level exploits
If an attacker can't find your server, they can't target it directly.
7. Automatic HTTPS & SSL Management
Cloudflare gives you:
- Free SSL certificates
- Automatic HTTPS redirects
- HSTS
- TLS settings
- Security headers
Even if your hosting provider is a dumpster fire, Cloudflare adds modern encryption.
8. CDN Speed Boosts Are a Security Boost Too
A faster site = fewer timeouts, fewer bottlenecks, less server load, fewer openings for abuse.
Cloudflare optimizes:
- Image delivery
- Caching
- Static assets
- DNS speed
- Global distribution
Speed + security go hand-in-hand.
The Bottom Line
WordPress is incredibly powerful — but only if you treat it like the application it is, not a disposable website toy.
A default WordPress install is the equivalent of:
- leaving your house doors unlocked,
- windows open,
- security system unplugged,
- and the spare key under a very obvious flower pot.
It works, but you're asking for trouble.
Secure WordPress, and it'll serve you for years. Ignore it, and automated attackers will gladly turn your site into their playground.